Who doesn’t love a naked design? Proposed to redesign an existing package for a student project, I selected the beloved Naked fruit and veggie juice bottles. The overall design remains the same for both mockups, including a hand-drawn pattern of the fruit and veggie blend in each bottle. The color palette changes with flavor, representing Mighty Mango and Berry Blast. In order to portray the Naked look and feel, the name is also cut out to allow consumers to view the blended ingredients.  

 

When designing a new packaging layout for this brand, it was important to be aware of the amount of information included on the original packaging. From the nutrition label to the brand story, it was all a priority. Info graphic icons became the key to this layout success as well as a pullback tab designed into the back of the packaging. This decision was made to allow breathing room for all information included, as well as a hierarchy for display.